Meet Our Team
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Erin Alward, Founder & CEO
With a degree in Psychology and a deep-rooted passion for helping others thrive, Erin is the heart behind Time Taylored Virtual Assistance. Her background spans administrative support, executive assistance, and over a decade of household management, giving her a unique blend of professional precision and personal care.
Erin brings a thoughtful, people-first approach to everything she does—whether she’s guiding her team, supporting clients, or building systems that create freedom and balance for busy professionals. She leads TTVA with vision and empathy, always focused on delivering exceptional service while cultivating meaningful, lasting relationships.
Compassionate, resourceful, and relentlessly committed, Erin founded Time Taylored to help others reclaim their time and design a life they love.
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Melissa Haring, Partner & CFO
With a Master’s in Accounting and a background in Financial and Business Operations, Mel plays a pivotal role in keeping Time Taylored Virtual Assistance running smoothly behind the scenes. As CFO and business partner, she oversees the company’s internal infrastructure—bringing precision, strategy, and stability to everything from budgeting and forecasting to platform implementation and process improvement.
Mel’s methodical approach and sharp financial insight ensure that both the business and its clients operate with clarity and confidence. As TTVA continues to grow, she leads the development of the bookkeeping team, providing dependable, well-organized financial support “Taylored” to each client’s needs.
Strategic, detail-driven, and endlessly dependable, Mel is the steady force guiding TTVA’s growth and long-term success.
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Marisa Pieper, Virtual Marketing Assistant
Marisa is a creative and results-driven digital marketing professional and the Marketing Team Lead at TTVA. With expertise in social media strategy, influencer marketing, content creation, and community management, she helps brands grow with intention and impact.
Marisa has led campaigns across Instagram, Facebook, LinkedIn, and TikTok, supporting both startups and established brands. From blog writing to podcast content and engagement strategy, she brings a polished, thoughtful approach to every project.
Known for her creativity, leadership, and owner-mentality, Marisa helps clients build authentic online presence with clarity, consistency, and heart.
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Cassidy Shugar, Virtual Marketing Assistant
Cassidy is a seasoned marketing professional with an MBA and a strong background in partner marketing, event strategy, and program management across multiple industries. She’s led multimillion-dollar campaigns, driven measurable growth through global events, and streamlined processes to boost team productivity. From managing major conferences to optimizing digital strategy, Cassidy brings a results-driven mindset, creative vision, and collaborative spirit to every project. At TTVA, she helps clients elevate their marketing and make a lasting impact.
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Jessica Kientz, Virtual / Personal Assistant
Jess is a detail-oriented operations expert with a strong background in sales, logistics, and administrative support. With experience in fast-paced environments, she excels at streamlining processes, managing complex schedules, and ensuring efficient coordination across teams. Her expertise in procurement, project management, and travel coordination makes her a valuable asset to Time Taylored Virtual Assistance. Jess’s commitment to organization, confidentiality, and professionalism helps clients optimize their workflows and stay on track.
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Christine Baez, Virtual Assistant
Christine brings over 15 years of experience as an Executive Assistant supporting C-level leaders across industries. With a passion for bringing order to chaos, she thrives in fast-paced environments and is known for her professionalism, reliability, and proactive support. Christine is the calm in the storm—expertly managing complex calendars, coordinating travel, planning events, and handling communications so clients can stay focused on what matters most. She’s your go-to for trusted, high-level support delivered with ease and efficiency.
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Nicolle Turner, Virtual Assistant
Nicolle is a highly organized, solutions-driven professional with extensive experience in administrative support, project coordination, and marketing. She has supported executive teams, managed logistics for large-scale events, created marketing content, and streamlined internal processes across corporate, nonprofit, and agency environments.
With a background in communications and a keen eye for detail, Nicolle excels at juggling multiple priorities, building strong relationships, and ensuring nothing falls through the cracks. Her blend of creativity, reliability, and professionalism makes her a true asset to any team.